Webinar Overview

Artificial Intelligence is no longer a future concept in healthcare; it is actively transforming diagnostics, treatment plans, administrative operations, and patient engagement. However, this rapid adoption creates a critical compliance challenge: AI systems' insatiable appetite for data often includes Protected Health Information (PHI), raising complex patient privacy and security questions that the original HIPAA framework never anticipated.

The central problem is clear: How can healthcare organizations harness the power of AI without violating the strict regulations of HIPAA? The existing rules for PHI privacy and security were designed for a pre-AI era, creating a significant gap between technological capability and regulatory clarity. This webinar addresses this gap head-on, providing a strategic overview of the risks and a practical framework for mitigation.

Key Issues

• Regulatory Lag: HIPAA's standards are well-defined for traditional healthcare operations but are being tested by the novel data processing methods of AI.

• Unprecedented Data Utilization: AI models draw on and process vast amounts of PHI, creating new pathways for potential unauthorized use and disclosure.

• Shared Responsibility: Both Covered Entities and their Business Associates must jointly navigate how to implement AI without triggering compliance violations.

• Proactive Compliance is Essential: Organizations cannot afford to wait for specific AI regulations; they must act now to protect themselves from enforcement actions, reputational damage, and financial penalties.

Why You Should Attend

AI is already integrated into the U.S. healthcare system, and HIPAA remains the primary law governing the PHI that fuels it. While new, AI-specific regulations are inevitable, the question is one of timing. In this interim period, proactive risk management is your only defense.

Attending this session is critical to:

• Understand the specific ways AI applications interact with PHI and trigger HIPAA obligations.

• Develop a compliant strategy for evaluating, implementing, and monitoring AI tools within your organization.

• Mitigate the risk of becoming the target of an OCR investigation or a patient lawsuit stemming from AI-related data practices.

• Protect your organization's financial stability and hard-earned reputation in a landscape of heightened scrutiny.

Areas Covered in the Session

• Demystifying AI: A clear, practical explanation of what AI is and its most common applications in clinical and administrative healthcare.

• The Pace of Change: Examining the rapid integration of AI and its implications for data governance.

• The Scope of HIPAA: Clarifying when HIPAA applies to health information used by AI and, just as importantly, when it does not.

• The Compliance Framework: Applying existing HIPAA rules for permissible uses and disclosures of PHI to the AI lifecycle—from training to deployment.

• AI in Research: Navigating the complex intersection of AI, PHI, and research activities under the Privacy Rule.

• Business Associate Implications: Understanding how AI vendors fit into the Business Associate model and managing the associated chain of liability.

• Identifying Violations: Recognizing common scenarios and practices that could lead to potential AI-related HIPAA breaches and enforcement actions.

Who Will Benefit

This webinar is essential for all stakeholders responsible for innovation, compliance, and risk management within healthcare, including:

• Health Care Providers and Health Plans

• Business Associates and Third-Party Administrators

• Compliance Committee Members and Boards of Directors

• Executive Staff, Senior Management, and C-Suite Leaders

• HIPAA Privacy and Security Officers

• Information Technology Managers and Chief Information Officers

• Practice, Office, and Risk Managers

• Patient Engagement Specialists

• In-House and Outside Legal Counsel for Healthcare Entities